Luxury Obsession - Logo

A Crowdspring project I participated.

 
The brief:
 
What is the exact name you would like in your logo?
Luxury Obsession
 
What is your industry?
Retailing
 
What are the top 3 things you would like to communicate through your logo?
Luxury
Quality
Modern
Trust
Confidence
 
What logo styles do you like (image + text, image only, text only, etc.)
Text only
 
Do you have any other info or links you want to share?
Luxury Obsession sells fine jewelry, diamonds and luxury watches.
Do NOT include a graphic of a diamond, watch or jewelry in the logo.
 
 
Brief update:
Let's see some variations that bring the "L" and "O" together. Also try introducing some very simple iconography that represents jewelry.
My idea was to bring the L and O together differently and make a jewel through them. As you can see on the entries I sent to the project, the top of the Y represents an inverted L and the O is represented by a jewel - a shining tiara.
 
 
 
 
Thank you for watching!

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